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Role —
Creative Tech, Art Direction & Concept
Nerd out with—
Damian, Ayca, Cecilia and Sebastian
Beom - Beam on
“Beom” is a beanie designed to measure your daily sunlight intake and signal that via lights on top of it. Beom aims to raise awareness about the winter depression, hopefully motivating individuals to stay more active and spend time outdoors.

The idea is also based off the fact that low Vitamin D = low sex drive
A beanie that beams up when you’re up
A beanie that dims when you’re low on life
Spreads light in the darkness