Unwinding through the journey of recovery
Taking inspiration from her treatment methods; Unwinding, the brand focuses on establishing a calm and healing environment. the graphical elements that symbolises the journey of recovery. Most Singaporeans have a hard time pronouncing the name to begin with. Therefore by simplifying the language, I stripped down the word Chiropractic into syllables - Kai instead of Chi. Creating a common sense of ease for customers that allows them to feel safe during the healing process.